The WoW Style

In 2021, hundreds of thousands of videos appear on YouTube every day. Some start their own channel in order to become a famous blogger, and for some it’s just a hobby. In addition, YouTube videos are often used by companies and agencies to attract youtube subscribers like customers.

What information is useful while you research your competitors?

Channel development dynamics. Helps to understand what content is in demand. On the best channels, you can collect references by formats, plots, emotions, fonts for dice. You can even shoot similar videos, but you have to add more value and entertainment to your videos.

Successful and failed content. We analyze which topics and formats the audience reacts more actively to. We carefully read negative comments to determine that the author of the video did not, and we do not repeat his mistakes.

Keywords. We look at which tags work best and use them in our own video descriptions.

Use trends

There are a number of popular tricks that will help you bring your video into a recommendation.

Shorts

In 2021, YouTube launched a short video service of up to 1 minute, similar to TikTok videos. They come out in a separate feed, which can be profitably used for promotion. The high replication of the service also works for us: if viewers watch videos for 20 minutes in a regular feed, in Shorts they will have time to watch 20–30 videos in the same time. An example of a successful case is the Jake Fellman channel, which appeared in October 2020. In just a year, with the help of Shorts, the account grew to 7.46 million subscribers.

Hints

We attach tips to videos through YouTube Creative Studio. These are special messages that float on top of the video and make it interactive. Using tips, you can promote products and services, advertise the channel and other publications in your account. The effectiveness of the tool is tracked in the statistics section.

We place in the form of pop–up messages:

• links to websites and social networks;
• links to our other channels;
• polls.

Be sure to attach a call to action to the hint – the examples of phrases were above. If the user does not click on the prompt notification, it will disappear.

Automatic subtitles

To make it easier to perceive the promo video and it was understandable even without sound, we use subtitles. They can be connected through Creative Studio (Advanced Settings tab). Using a special algorithm, video hosting recognizes speech and displays it as text on the screen. Subtitles keep those who are now traveling on public transport, in a crowded noisy place, or hearing impaired due to their physical characteristics.

Scenario ideas

I will not consider the standard scenarios “on behalf of the buyer“, “image production video“, etc. You have probably heard about them anyway. Here are some off–the–shelf ad ideas you want to click on:

Pre–roll mini–series

Pre–roll is a short commercial that is shown before the start of the main video. A series can consist of several independent clips, within which their own little stories take place.

Another option is to collect pre–rolls into a movie. Rostelecom implemented this technique abruptly. The company filmed the pre–roll–drama Trezvon from 35 microplots built around a phone call. Rate:

Leadership creatives

If your leader is an energetic and free from clichés director, invite him to the main role. 

Instead of rap, you can offer your boss to star in a vine (a short funny video on a domestic topic) or become a hero of the same series.

Parodies

The idea is to use a plot or a reference to one of the acclaimed films, TV series, or a popular video on the Internet. This, for example, was done by creative advertisers from Air New Zealand. They took some elves, hobbits, added a pilot similar to Gandalf the Gray, and now a video about safety rules during flight will be watched even by those who are not going to fly anywhere.

Dance advertisement

Popular on TikTok and Reels Instagram, dance challenges are reaching millions of viewers, and these trends can also be used in advertising. In general, the dances look easy and get good inspections. And some become real hits, such as Hugh Jackman’s dance impromptu in Lipton’s ad:

Show your YouTube Channel some love – buy youtube views for instant growth.