Top Four Reasons Why Product Packaging Matters
If you are a new business, chances are you are looking for ways to boost your clientele. One of the best ways to do so is by making sure your logo is on everything, including your packaging. Product packaging is an important aspect of your business and can make all the difference when trying to garner the attention of potential clients. Packaging does not have to be boring and can range from using a corrugated box to simply a bright and colourful envelope. So long as it has your brand name on it, you can rest assured your business will be getting some advertisement out of it.
3. It Defines Your Brand
When you think of a well-known brand, chances are you picture their logo first before even thinking of the product they sell. That is because these companies have spent years perfecting their logo and making sure it is on everything, including their packaging. Your packaging is one of the first things a customer sees when they open a package from you, so it’s essentially your only chance at making a good first impression. In fact, research has shown that many people make purchases based just on the packaging of the product.
2. Protect Your Product
Although getting your name out there is certainly a priority, so should protecting your product. This means making sure your product is safely wrapped in a corrugated box with bubble wrap or tissue paper, especially if it’s particularly fragile. This shows your customers that you care about them and whether or not the product arrives in good shape. It might be tedious to wrap things up in bubble wrap, but your customers will surely appreciate all the extra effort you put into making sure their product arrives in tip-top shape.
3. It Improves Delivery
The better your product is wrapped up, the faster it will get to the client. Far too many times, a client’s product is lost or stolen simply because the packaging it came in was flimsy and either opened up during transit or got damaged along the way. In these cases, the product may have to get rerouted or sent back to the manufacturer to be repackaged. If you start out with a sturdy package to begin with, you can avoid having this problem altogether.
4. Gives You a Good Reputation
Many businesses have gained the trust and loyalty from their customers based on their packaging alone. When you put a lot of thought into your packaging, it shows that you care and are willing to go the extra mile for your customers. Not to mention an aesthetically pleasing package is fun to open. Better yet, if the packaging is reusable, such as a tote bag, you’ll get free advertising every time someone uses it. At the end of the day, your packaging is essentially the face of your company, so why wouldn’t you want to make sure it’s functional?
