The WoW Style

For the time being, marketers’ favorite social media platform is Instagram.

It’s easy to see why, given that it’s used by 13% of the world’s population, with 80% of the following companies.

Consumer involvement, as measured by likes, shares, and comments, is also off the charts, with a rate of 4.21%. That’s ten times as much as Facebook, 54 times as much as Pinterest, and 84 times as much as Twitter.

Apart from such great topline statistics, there are signs that Instagram’s marketing potential is dwindling due to lower engagement rates and competition from new entrants like TikTok.

This is why the instagram growth methods are more crucial to undertake now so that they can make a comeback and induce success.

How To Use Instagram Successfully?

You must use Instagram cautiously so that you can use it to your advantage. Only if you follow our tips, you will gain a full-well understanding of how IG works and how you can use the app to increase your business reputation.

So, let’s take a look:

1: Post Consistently

Brands must be active to attract new followers and engage the audience — but how much?

According to statistics, an average of 1-2 posts a day is okay. Thus, your Insta feed will stay cooped up with current content, and you will have more possibilities to draw attention to your material.

Knowing when to post on Instagram is also important, especially when dealing with the algorithmic timeline on the platform.

Depending on whose expert you listen to, recommended post times can vary dramatically.

This inconsistency, which ranges from 8 a.m. to 9 a.m. or 2 p.m. to 5 a.m. for your first post to even 5 a.m. for your second, can cause serious uncertainty for content planners.

2: Make Your Instagram Feed Visually Appealing

Instagram is a graphically-focused social media platform that encourages visually appealing content.

Even though glossy perfection is out of style, visual content will always be at the center of Instagram.

Users today are drawn to genuine expression and various viewpoints.

Increasing brightness without changing the colors and reducing highlights is a common tactic to make your Insta feed visually appealing, so use it right.

3: Use Correct Hashtags

Choosing the right hashtags for your Instagram posts might mean the difference between appearing at the top of the feed or disappearing completely.

If you choose hashtags that are too broad such as #travel or #fashion, your post will be competing with millions of others.

Instead, select the perfect hashtag for connecting with your targeted fans with industry-specific hashtags.

Investigate each hashtag for the best results. It’s also important to consider the number of hashtags you use.

4: Use The Storytelling Technique

Instagram is flooded with substandard brand messaging that overlooks the fact that the social media platform is supposed to be a ‘visual inspiration tool.’

Instead of merely preaching marketing messages to your audience, you should fascinate them with graphics, video, and text.

Instead, become a storyteller and offer short and engaging stories with your Instagram stories, videos, and descriptions to enhance interaction.

People are considerably more inclined to buy into your information and share it with their friends if they have an emotional connection to it.

5:Activate Instagram Reels

Have you used Instagram Reels?

This video feature has been in the market for a year and has gained a lot of traction on Instagram. It’s a clone of TikTok that allows your brand to engage with the community in 30-second snippets.

The software allows you to experiment with creative tools and add effects and music to your video so that it becomes an Instagram superstar.

Allow yourself to be inventive and use Instagram reals to demonstrate your brand’s genuineness.

6: Focus On User-Generated Content

For marketers, user-generated content on Instagram is the holy grail.

Since the material is developed and authorized by your followers, it enables followers to engage with the content more while keeping the marketing expenses in control.

Starbucks’ #RedCupContest, for example, is a great example of turning followers into brand evangelists.

The promotion, which runs every December, urges fans to submit imaginative images of Starbucks’ famed red Christmas cup. To date, the hashtag has received 37,000 entries.

7: Explore The Full Potential Of Instagram Video

Instagram understands the effectiveness and popularity of online video material and provides a variety of video solutions for marketers to use.

Make the most of each video format, from Instagram Stories, which may combine videos and stills into a single ad, to standalone 60-second films, which are perfect for long-form stories.

Consider using Instagram stories’ live video for a Q&A or big reveals about new products.

You can also utilize behind-the-scenes stories or a pre-recorded ad to boost Instagram engagement.

Keep Growing!!!

Once you follow these techniques, you will know how to increase your Instagram follower base.

Thus, you will know which strategies to prioritize and which ones to set aside.

If you want to know more about it, ping us in the comment box. We will get back to you with a reply shortly.