Growth Guide: 5 Tips For Growing Your eCommerce Business in 2022
The eCommerce industry is booming. More and more people are taking the digital route as shopping this way saves time and money while being far more convenient than heading out to an actual store.
With that said, now is a great time to work on growing your eCommerce business. There are many strategies you can use to generate growth, but not all will be suited to your industry. Thankfully, there are a few general tactics that apply to most eCommerce businesses, and we’ve outlined them below.
- Get a Handle on Inventory Management
If you haven’t done so already, invest in a 3PL fulfillment service for eCommerce. A huge part of selling online revolves around getting your product from you to the customer and making sure you have enough of that product to meet your customers’ needs.
Inventory management is a multi-step process that includes receiving inventory, storing inventory, picking, packing, processing orders, and shipping. If you don’t want to get stuck in the inventory management world and would rather spend your valuable time on other management tasks, hiring a 3PL fulfillment company is a smart investment in your company’s growth.
- Improve Your Customer Service
Good customer service is often lacking in many eCommerce settings. As such, consumers often report dissatisfaction when leaving reviews. If you want to cater to your customers and ensure their satisfaction and continued patronage, you need to make customer service a top priority.
You can do this by implementing a chatbot to quickly answer customer inquiries. Fast response to inquiries will give customers peace of mind that they can reach you should they have a question or concern. Chatbot software varies, so do some research to find one that meets your needs and your budget.
- Leverage Written Content
Many eCommerce business owners either don’t know how important written content is, or they just don’t have the time or skill to do it. Providing helpful, valuable content on your blog or in a newsletter is a great way to increase your visibility online and reach your customers with important information.
If you don’t have the time or skill necessary to put up weekly content on a blog or in a newsletter, hire a content writing company to do it for you. This is a long-term process that requires regular posting, so be patient and trust the process.
- Take Advantage of Social Media
Social media is a great marketing tool for eCommerce businesses. Facebook and Instagram, in particular, are great platforms for promoting your products and engaging with your customers.
Again, you need to post regularly (daily is best), and you need to post more than just promotional things. Providing fun, helpful, and interesting content on social media will keep your followers entertained, and interacting with them there will help build trust in your brand.
- Sell Internationally
This tactic is so obvious that many business owners overlook it. Opening your business up to international sales is the fastest way to company growth there is.
Of course, getting set up for international sales takes work. At the very least, you’ll want to sell to your new customers in their own languages and currencies. If you have a 3PL fulfillment company in place, you’re already one step ahead in the international sales process.
As an eCommerce business owner, you want to make sure your business is always evolving and growing. The eCommerce industry is fast-paced and full of competition, but if you continue to improve your customers’ overall shopping experience, you should experience growth in 2022.
