The WoW Style

Doing business takes a lot of moxy, perseverance, and consistency. The most successful businesses are often those who take branding seriously, as they ingrain their business into the minds of consumers. Marketing and branding are like the first impressions your business presents, and the reputation you need to keep up.

As you attempt to make it into the business world, take a step back and view your branding from an outsider’s perspective. Are you consistent with your branding, or is your business all over the place? Does your business resonate with your target market, or does it completely miss the mark? Branding often takes much trial and error to do in order to be successful at it. There are many branding agencies in San Francisco that can help you with your business branding.

There is no exact formula to branding a business, as this is often personalized to fit into the nature of specific businesses, rather than a standard set. Just because your competitor uses certain colors, icons, and style in their packaging does not mean you should do exactly the same. You need to find your business personality, and adjust your branding accordingly.

Here are some ideas to get you started. These are here to guide you through the process of finalizing your branding and marketing campaigns, and we hope you can figure out what your business needs to grow through these tips!

Have Custom Logo Giveaways Made

Giveaways are classic marketing tools used in opening businesses. Consumers generally like receiving freebies, regardless of what the item is. However, if you really want to make an impact with your business, consider personalizing your promotional products with your business name and logo. 

Stick to practical items. Personalize your water bottle, umbrella, or jackets with your branding. Practical items tend to attract more consumers, and introduce your brand better than non-functional items. Plus, the more they carry your promotional products around, the more potential customers will take notice of your brand!

Giveaways are great ways to attract attention to your brand, especially for businesses that are just starting out. However, we recommend you figure out your branding first before doing a giveaway as you only have one chance to make a great first impression!

Stick to a Coded Color Scheme

What does Coca-cola, Target, and Pizza Hut have in common in terms of design? They’re all known for their signature red color! However, if you look closely, the shades of red are completely different from each other. Coca-cola uses their trademark HEX code #F40009, while Pizza Hut uses a slightly different shade of #ee3a43. 

That is because red is a broad color spectrum that many companies use in their branding. To really stand out from your competitors, and to keep your branding consistent throughout artworks and promotional materials, consider keeping a palette with coded colors instead. This ensures that your color scheme is the same throughout print and digital media as well!

Create a Brand Kit

In line with creating your color palette, consider making a brand kit for your business that contains all the elements, design tools, and styles you need to keep your branding consistent. This way, you can keep your promotional materials, packaging designs, and marketing tools consistent even through different designers creating the works.

Brand kits often include the color palette in code, style guides, and elements typically used in different promotional materials. However, these may also include write-up guides for SEO purposes, as well as a database for collaborations that are in line with the branding of your business. Brand kits change when you revamp your branding as well!

Personalize Your Packaging

Packaging is a big deal in businesses as the packaging is what you present to your customers first. Packaging should be both eye-catching and functional, yet ensures that consumers immediately associate your packaging with your business when they see someone else holding it. That’s how you know your branding has grown!

Personalized packaging is slightly more expensive than regular, plain packaging, but the difference it makes in giving your customers the full experience of your business is worth it. You’ll look more established, have a signature look to your products, and attract more customers with the items you set out in your shop!

Set Your Tone in Online Content

Branding isn’t all about the digital artworks, marketing posters, and packaging that you put out, but it also includes the tone of your online content. Figure out what tone works best for your business, and what speaks out to your target market. Each business will have its own personal tone when it comes to the way they communicate with their customers.

For instance, businesses that target young adults may need to have a friendly tone, while stoic tones work best for industries like tech and finance. Still, there is no one formula that directs you in what tone to use, but rather, you will have to take into account your audience as well as the nature of your business to find the right tone.