The WoW Style

The Internet is a great place for earning money and being your own boss. It enables everyone to create a website and business that they will love. However, due to the popularity and attractiveness of the online world, competition is higher than ever. 

So,  many aspiring website owners struggle with standing out from the crowd and attracting customers to their businesses. Luckily, there are many avenues you can try to improve your website traffic and get more customers. 

One way you can achieve this is by improving your web design and creating an aesthetically-pleasing website that customers will love. Thus, in this article, we will cover five simple and useful tips you can use to improve your web design and make your website unique. Let’s begin!

Use Original and Informative Images

The overall look of your website significantly impacts customers’ first impressions of your business. Most customers judge a company in the first couple of seconds after visiting their websites. So, it’s important that you do your best to impress your customers right off the bat.

One way you can do this is by using original images in your content instead of generic stock photos. Customers have become more aware of the differences between the two and can instantly spot a stock photo when they see one.

Additionally, stock photos give your website a generic and even boring look, which can negatively impact the customer’s impression of your brand. Original images also serve as a bridge between you and your customers, and you can use them to convey the message you want to spread about your brand, products, and services.

For instance, if you want to freshen up your original images and style them to your taste, you can use CSS effects and transform them from average-looking to stunning. If you want to learn about the CSS effects on images, you can read more about it here.

Depending on your industry, you can also use informative images to illustrate your products or services to customers. For instance, good quality HVAC websites should include images of specific HVAC equipment sold by the company, highlighting their features and benefits. This helps the customers understand what you offer visually and enhances their overall user experience.

Make It Easy to Navigate

Once your customer clicks on your website, it’s crucial that they find what they are looking for at first glance. No one likes to browse a website that is cluttered and over-saturated with elements, so much so that they get lost.

So, your website needs to have a visible and well-organized menu that can be accessed from any point on the website. Additionally, make sure to categorize your products, services, and content efficiently and cohesively.

Also, it is better to have no more than seven menus at the top navigation bar so that your website is not clustered. Moreover, it’s best if customers can access your main menu in under three clicks. Make sure to properly label your products and services and describe them accurately.  

A well-organized, easy-to-navigate design will positively impact your website’s performance, and it will improve your website traffic. 

Improve Your Page Loading Speed

It is a known fact in the online world that no customer likes to wait too long for a website to load. More specifically, you have around three seconds before the customer clicks out of your website without even seeing it. 

So, to get customers on your website, you have to decrease your page loading speed as much as possible. You can do this by choosing a fast and reliable web hosting service that will provide you with fast servers, storage, RAM, CDN, and other such features that can improve your loading speed.

Additionally, make sure to optimize your images and homepage, reduce the number of plugins you use, and delete any themes or add-ons you do not need. Although this may seem elementary, following these steps will reduce your page loading times significantly. Also, it will improve the overall functionality of your website.

Don’t Avoid White Space

Many website owners believe that all space should be occupied on their website and should be used for advertising more of their services. However, having white space on your website can actually be good for your website.

 It positively impacts customer attention and makes your content more readable and nicer to look at. Additionally, it gives your website a modern, simple, and fresh touch and ensures that your website is not cluttered.

So, do not avoid having white space on your website. Instead, use it to your advantage and place your content in the center so that customers instantly focus on it and want to read it.

Having CTAs Is a Must

Call to action or CTAs are quite valuable for any website. You can use them to get customers to perform the task or action you want them to do but in a fun, unimposing way. They serve as visual cues for customers and make it easier for them to find what they are looking for.

When creating a CTA button, it’s important to consider the action you want your customers to perform and pair it up with the appropriate color. The color of the button could be the same as your logo, or it could be one that fits well with your overall website theme.

Aside from colors, the words you use in your CTA buttons are also important. Make sure that the words you use reflect your products and services, and invite customers to do something that will benefit them somehow. For example: “Subscribe to our newsletter and get notified of all sales.” Or, you can use something shorter, like “Download Now,” Buy Now,” or “Use This Promo Code.”

In essence, it is important that your CTAs are clear, concise, and action-oriented.

Conclusion

Your design is the first thing customers see when they click on your website. In order to keep them scrolling and pique their interest, you need a simple, modern, and consistent design with well-organized elements.

Additionally, it is important not to over-clutter your website and make it easy to navigate so that customers always know where they are. 

To achieve all of this, you should follow the tips provided in this article and start making the appropriate changes that are needed for you to stand out from competitors and provide customers with an excellent experience on your website.