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Why Investing on a Good Web Design is Worth Every Penny

You must have often heard that good web design is imperative for a brand’s success which is absolutely true. A good design can do wonders for your company. If you take a look at all the brands across various industries out there, then you will see how their websites capture their brands’ image. Website design equates to your brand’s values and what it is all about. Take, for instance, Apple’s website. It is characterized by simplicity while being sophisticated at the same time. Just looking at the website gives you a sense of ease and top-notch quality. Website design determines how your customers are going to view your business.

Investing in good quality website design is important because your website’s design is what will make your brand memorable. You might have visited several websites but the one with the most catchy and unique web design is probably the one that you remember most vividly. Humans are visually oriented by nature, so the more appealing your website’s design is, there’s a higher chance that your potential customer is going to remember your brand. This is quite essential for building brand awareness amongst people and establish that your brand stands for something iconic and unique.

Web design is vital as it is the primary stage at which your customers are going to find out about you. When they are visiting your website, it provides a great opportunity to develop their interest in what you have to offer. Website design has become like a storefront for online businesses since people are going to determine whether they are interested or not depending on its appearance. If you make the right choices with your design then you can hit a jackpot because you are going to boost your brand awareness and see an increase in revenue. However, if your web design is not up to the mark, then you are going to see a dip in the number of repeat visitors to your website.

Your website is the path by which future customers can understand what your brand is all about. If you create a website that is easy to navigate and get around then the chances of customers staying on your website are higher. This can help you get repeat customers and the new visitors can be potential customers too. You need to lay out all the information about your brand in a straightforward and concise manner which can be achieved through a website’s design.

It takes a person only 50 milliseconds to determine what they think of your website. That means your web design should be pleasing enough for the visitor to have a positive first impression. Do you remember the saying ‘the first impression is the last impression’? In order to have an effective first impression, it is crucial to put sufficient effort in the right direction for a well-designed website. According to a study, first impressions are made based on the design.

This is not to say that your content is not important. It is said that content is king which is true and practical but if the design is bad even good content can get neglected and go waste as potential customers are already put off by the not so prominent web design. Having a fantastic website design means careful placement of content, images, navigation and all the other important elements of a website. Good web design will help people get what they need instantly which in turn increases user satisfaction. It will help them make easy choices and decide as to what can be done. A good design can help you get the recognition you deserve and rise way above your competition.


Shopify enables you to create or choose from the best web design options. If you want to have complete control over your website design, then you can do that easily on Shopify. You can code using HTML, CSS, and Liquid languages. Shopify makes it extremely easy for you to design your website and make changes with ease. There are various customization options available so that you can achieve the look and feel that you desire. You can create and test designs easily. There are lots of themes and designs available for you to choose from- both paid and free. If you know your requirements but don’t want to design yourself, then you can also opt for hiring Shopify’s design experts.