There’s more to being a successful contractor than doing good work. To keep your schedule full, you also have to have a little bit of marketing ingenuity. And that’s where construction christmas cards (like these designs from Ziti Cards) come into play.
It doesn’t matter if you don’t have the budget to hire a full-time marketing coordinator. It’s okay if you’re short on time. Building your business during the holiday season requires just a few minutes of shopping, addressing envelopes, and sticking on some stamps.
We love the idea of sending construction business cards to clients during the holidays. And there are a few reasons why this simple tactic works so well. Keep reading to learn how construction business cards can help you drum up business this winter.
Easy and Effective Marketing
Maybe you’re a handyman with a small side business. Perhaps you’re a major home builder with 100 skilled workers on your payroll. Or maybe you run a small plumbing company with two or three guys that you send out on jobs. It really doesn’t matter how big or small your business is. It doesn’t matter how many people work for you. Sending holiday construction business cards customized for your business can instantly make your business look well-staffed and professional.
If you’re a large company with a marketing and advertising team, sending Christmas cards to clients and contacts is probably already a part of your seasonal routine. If it’s not, it should be. But even if you run a tight ship with a small staff, you can make your company look as professional as the big competitors with this one simple tactic and technique.
Once you buy your cards, there’s very little that you need to do. All that’s required is addressing some envelopes, stuffing your cards, and adding stamps. You can do that while you’re watching TV at the end of a long day of work. You can do it while you’re having lunch. You can knock out 5 or 10 while you’re sitting in traffic en route from job site to job site. It takes very little time, and the rewards can be more effective than any email marketing campaign or cold-calling effort.
Make Your Company Look Like a Serious Business
We’re not just talking about heading to Target and buying a box of 100 random Christmas cards. We’re talking about sending out a customized, personalized message with an industry-specific design that reflects the nature of your specific business.
Look for cards that feature graphics and motifs relevant to your business. Better yet, look for cards that can be customized with a personal message or printed with your company name across the front. The more personal your cards are, the more likely your clients will think of you as a serious professional. And when they think of you as a serious professional, they can start to build the trust that is so important in the construction business.
To be taken seriously in the industry, you need to hold the proper licenses and insurance policies. Depending on your city, county, or borough, certain certifications may be required. But even if you don’t hold those credentials, you can make yourself look as serious as any large corporation by marketing yourself during the holiday season with thoughtful and festive Christmas cards.
Connect With Clients, Old and New
Retaining clients is an essential key to building your business. You need those references. You depend on those referrals. Making one client happy can turn into multiple additional clients that can provide you with work and keep your business going. But in the construction business, that’s usually not enough.
Whether you’re a plumber, an electrician, a roofer, or a mason, you know that new business often comes in the form of referrals. You also know that a bad reputation can be your downfall. And that’s been the case long before social media existed and unhappy customers could blast you with negative comments and poor reviews. And now, with social media such an important part of every company’s marketing efforts, it’s even more important to go above and beyond what’s expected to make those customers happy.
Sending a greeting card may seem like a simple thing to do – and it is. But just because it’s simple doesn’t mean it’s not effective. By sending clients a customized construction business card, you can connect with old clients and reach out to prospective customers that could turn into clients in the future.
For old clients, a holiday card can double as a season’s greetings message and an appreciative thank you for the business they’ve given you throughout the year. Do you have clients you haven’t worked with in a while? A greeting card is a great way to get back into their good graces and possibly enjoy their business again. If you have untapped leads that you want to pursue, a holiday greeting card is the perfect way to reach out to customers without having to do a hard sell.
Regardless of whether you’re trying to retain current customers, rebuild relationships with old clients, or drum up new business, sending construction business cards during the holidays can help you achieve all of those goals. And achieving those goals means doing more business. More business, more profits.
Wish Clients Happy Holidays and a Prosperous New Year
If your work schedule is full and you’re raking in the profits, congratulations – you’re obviously doing something right! But despite a great reputation and a steady flow of work, you can always build your business and grow your company to new heights. With construction business cards, you can set yourself up to do exactly that.
Whether you install carpet, drywall, fencing, or HVAC systems, holiday cards that reflect your business are instrumental in strengthening those client relationships and securing future business. With one card you can say thank you, say happy holidays, and wish customers a prosperous new year. It’s easy to do and it won’t take much time, which is why it’s an effective marketing tool that you can employ now, regardless of how big or small your business may be.
Stay One Step Ahead of the Competition
You can do the best work around – but you have to assume that your competitors are doing the same thing. Take your business a step further with good social media outreach, promotions that can lure in new customers, and holiday cards that show your clients that you respect them and appreciate their business.
Beating the competition is key. Regardless of the services you provide, you always want to be the go-to contractor in the region. And the way to do that is to present yourself in a professional light, do great work, and show your clients respect. Sending construction business cards during the holidays allows you to do one of those things with ease.
By simply showing your clients your respect and appreciation, you can separate yourself from the competitors that don’t take that extra step. A thank you goes a long way. A holiday greeting lets your customers know that you’re thinking of them, that you’re appreciative of their business, and that you’re ready to get to work whenever they need you. This holiday season, crush the competition by building relationships and separating yourself from the pack.
Other contractors may be busier than you. Other pros might quote lower prices. Those are things you’ll never be able to avoid. But if you can show your clients that they mean something to your company, you just might be able to bring in more business in the months and years ahead.
Construction business cards can make your business stand out, despite the prices you quote and the type of work you do. Customized greeting cards are an easy and effective marketing tool that can make your company look like a serious, professional business. They can help you reconnect with old clients, strengthen relationships with existing clients, and reach out to leads that could become clients in the future.
With the right card and the right message, you can say happy holidays to clients, wish them a healthy, happy, and prosperous new year, and stay ahead of the competition by showing your clients how much you care. Take a few moments to find a greeting card that captures the essence of your construction business. Spend an hour addressing envelopes and attaching stamps. With minimal effort, you can see your business grow and your profits soar in the New Year!